This website and online store are powered by Shopify. By using our website and services, you acknowledge that you have read this Privacy Policy. If you do not agree with it, please do not use the website or submit personal information to us.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

2. How We Collect Information

We collect information:

• directly from you when you place an order, submit customization details, contact us, or subscribe to communications;
• automatically through cookies and similar technologies when you use the website;
• from Shopify, payment providers, delivery carriers, advertising platforms, analytics providers, and other service providers involved in operating the store;
• from publicly available sources where permitted by applicable law.

3. How We Use Your Information

4. Legal Bases for Processing

Where UK or European data-protection law applies, we process personal information on one or more of the following legal bases:

• Contract: processing information required to accept, customize, produce, deliver, or support your order.
• Legitimate interests: operating, securing, improving, and promoting our business while considering your privacy rights.
• Consent: where you choose to receive marketing or permit optional cookies and advertising technologies.
• Legal obligations: complying with accounting, tax, consumer-protection, fraud-prevention, or regulatory requirements.

5. How We Share Information

We may share information only as reasonably necessary with:

• Shopify, which hosts and powers our online store;
• payment processors and fraud-prevention providers;
• shipping carriers and fulfilment-related service providers;
• cloud hosting, email, communications, analytics, customer-support, and website service providers;
• advertising and social-media platforms, subject to applicable consent requirements;
• professional advisers, regulators, courts, law-enforcement bodies, or government authorities where legally required;
• a purchaser or successor if our business or relevant assets are reorganized, sold, or transferred.

We do not sell physical customer lists. Some privacy laws use “sale,” “sharing,” or “targeted advertising” more broadly to describe certain advertising-data transfers. Where applicable, you may exercise the choices described below.

6. Shopify and Payment Processing

Our store is hosted by Shopify. Shopify may collect and process personal information to provide its platform, fraud-prevention, payment, analytics, and commerce services. Shopify’s processing is also governed by its own privacy documentation.

Payments are processed through Shopify Payments or other payment methods displayed at checkout. Payment providers process payment details under their own privacy and security terms. TC GENIUS does not directly receive or store your complete payment-card number.

7. Cookies and Advertising Technologies

We and our service providers may use necessary, functional, analytics, and advertising cookies or similar technologies. These technologies may remember preferences, maintain the shopping cart, secure checkout, measure website performance, and help us understand advertising effectiveness.

Where required, optional cookies are used only after you provide consent. You can manage available choices through the cookie banner or your browser settings. Blocking necessary cookies may affect store or checkout functionality.

8. International Data Transfers

Because we serve customers in multiple countries and use international service providers, information may be processed outside your country of residence. Where required, we or our service providers use recognized safeguards for international transfers, such as adequacy decisions or approved contractual protections.

9. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil orders, provide support, maintain business and tax records, resolve disputes, prevent fraud, enforce agreements, and meet legal obligations.

Customization stories, pet information, measurements, photographs, and design notes may be retained with the associated order so we can provide customer support or repeat-order assistance. You may ask us to delete eligible information, subject to legal and operational retention requirements.

10. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on your location, you may have the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of eligible personal information;
• request restriction of or object to certain processing;
• request a portable copy of eligible information;
• withdraw consent where processing is based on consent;
• opt out of marketing communications;
• appeal or complain to an applicable data-protection authority.

To make a privacy request, email lirs@tcgenius.net. We may need to verify your identity before completing a request. Applicable legal exceptions may limit some requests.

United States privacy choices

Residents of certain U.S. states may have additional rights concerning access, correction, deletion, portability, targeted advertising, or certain forms of data sharing. You may submit a request using the contact details below. We will not discriminate against you for exercising an applicable privacy right.

Canada privacy choices

Canadian residents may request access to or correction of personal information and may withdraw consent where permitted, subject to legal or contractual restrictions and reasonable notice.

12. Marketing Communications

You may unsubscribe from promotional email by using the unsubscribe link included in the message or by contacting us. We may still send non-promotional communications relating to your account, order, customization approval, delivery, or customer-support request.

13. Children’s Privacy

Our products and website are intended for adults. We do not knowingly collect personal information from children under the age at which parental consent is required. If you believe a child has submitted personal information to us, please contact us so we can investigate and take appropriate action.

14. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for their privacy, security, or content practices. Please review the privacy policies of those third parties before providing information.

15. Changes to This Policy

We may update this Privacy Policy to reflect changes to our services, legal requirements, or business practices. The current version will be posted on this page with an updated effective date.

16. Contact Us

© 2026 AURORIX LIMITED. TC GENIUS is operated by AURORIX LIMITED.